How to Avoid Duplicate Content and Utilize the Power of Article Marketing

by Hough on October 5, 2012

Article marketing still works but only if done properly. Duplicate content can result in a penalty and ruin your search engine rank. Learn how to avoid duplicate content and use the power of Article marketing.

Article MarketingLong gone are the days when you could republish the same article in various article directories with a link back to your site and expect to see results. Google has gone a long way in cracking down on duplicate content designed to manipulate search engine rank and Google’s Panda update has made it even harder.

What is Duplicate Content?

Duplicate content generally refers to passages of text or pages that are virtually the same. Automatic rewriting programs or article spinners may be used to replace words with similar but subtly different meaning to the original. For example, the word “image”, could be replaced by the word “picture” or “photo”.

While this may technically remove duplicate content; from a human’s perspective and possibly Google’s perspective, it is still duplicate content. Why? – Because you can still be sued for copyright infringement as the meaning of the words do not change. Secondly it is still considered duplicate content by Google.

According to Google webmaster central:

“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

If  “Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”

It would not be too difficult for Google to check for substituted synonyms in blocks of text. It makes sense that Google’s duplicate content algorithm would make use of a thesaurus to check for related words.

Does Article Marketing Still Work?

I believe article marketing can still work if done properly. The problem is when article marketers submit the same article or ‘spun’ versions of an article to low quality article directories. These ‘spun’ articles are often created with the help of article spinners.

They will then use the same anchor text for the backlink to their site. This is an obvious red flag to Google that someone is trying to manipulate search engine rank. I mean if you are trying to rank for the key phrase “best SEO expert” what is the chance that dozens of webmasters will naturally link to your site using exactly the same anchor text “best SEO expert”. You’ve guest it – Zero!

How to Successfully Submit Articles

Here are some tips on how to use Article Marketing successfully:

  • Avoid submitting articles to sites that automatically approve submissions

Sites that automatically approve submissions will tend to be of low quality and be abused by spammers. They are also more likely to use shared web hosting and be on the same or similar IP. Any link juice received from these sites may be diluted or distributed between those sites.

  • Use SEOQuake to discover if a site ranks for anything and what they rank for before submitting an article.

If Google doesn’t believe a site should rank for anything why should a backlink from such a site provide much SEO benefit? Unless the site is fairly new it is likely that the site has received a search engine penalty or is just considered low quality and unworthy of being ranked for anything. Use SEOQuake to discover what the site ranks for and an estimate of how many visits that site receives.

  • Quality over quantity

One quality article submitted to a quality site can beat over a thousand low quality articles.

Don’t ‘spin’ articles using content spinners. Re-write articles thoroughly and provide a different perspective, add more information, change the titles, header and sub-headings. Consider adding different images if applicable.

A Useful Tool

I’ve discovered a nifty little tool for re-writing articles. It will save you hours of time writing articles and will make re-writing an article a breeze. It is ideal for article marketers and content writers who write often and need a tool to make the process easier. The tool is called Dupefree Pro and is currently $59 rather than $99 as it is still in beta stage. Check out my review of Dupefree Pro here.

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